Case Study: The Rise and Fall of Caesars Entertainment Inc.
Abstract
Abstract
Caesar’s Entertainment Inc. is currently the largest gambling enterprise in the world. However, this status conceals a precarious past plagued with poor management and crippling debt. In 2008, sinking under $24 billion in debt, the casino giant declared Chapter 11 bankruptcy. After activist investors brought reorganization and a new IPO, a Supreme Court decision helped foster a new digital gaming horizon, which might bring Caesar’s empire back to great fortune.
Keywords
Case study; Management; Marketing; Business Strategy
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